Superb 28. 6 million viewers tuned into the opening ceremony of the Paris Olympics in the United States, according to NBC Universal survey data. This means that Summer Games views have been steadily increasing the latest having attracted the largest views since the Olympic Games in London in 2012.
Which took place on Friday, the ceremony involved athlete delegations floating on the Seine with references to Paris landmarks and singer Celine Dion performing in public for the first time. This event is even more relevant for NBCUniversal which bought the US broadcasting rights for the Olympics up to 2032 for $7. 65 billion.
The NBC viewership is up from the 17 million who tuned in to watch the opening ceremony of the Tokyo Olympics in 2021. Some of the points that could have been mentioned about the Tokyo and Beijing 2022 Olympics include; difficult time zones for American audiences and the consideration of the COVID-19 crisis.
Before the Paris Olympics, this broadcaster was already ramping up a response to how it could get fans to come back to the Games. It was a very colorful and musical program, a video by the singer Beyoncé introduced the team USA immediately before the appearance of the Americans on the river. NBCUniversal said that more celebrities will be incorporated throughout the Olympics in its coverage program.
Moreover, during the broadcasts themselves, NBCUniversal will also undergo the application of AI technology; with its inclusion of an artificial recreation of sports commentator Al Michaels’ voice.