RAWALPINDI:
Amid rooster value hikes, the Residents Motion Committee in Rawalpindi has introduced a 30-day boycott of rooster meat, beginning Sunday.
The costs of broiler meat have skyrocketed on the outset of the New 12 months within the garrison metropolis to historic highs.
The Residents Motion Committee, led by Chairman Malik Zaheer Awan, has launched a social media marketing campaign urging residents to boycott rooster and shift to greens as a substitute.
“Our marketing campaign goals to deliver consideration to this problem. Residents should stand collectively to interrupt this cycle of exploitation,” Awan mentioned.
The recent surge has pushed the commodity meat past the attain of common customers.
The surge has prompted widespread frustration amongst residents.
It has additionally elevated the price of chicken-based dishes, together with BBQ, roast, and karahi, in eateries throughout the town.
Over the previous three days, rooster costs have climbed steadily, with rooster meat now promoting at Rs880 per kilogramme within the inside metropolis and as much as Rs900 per kilogramme in suburban areas.
Dwell chickens are being offered at Rs500 per kilogramme, a dramatic enhance from Rs280 simply two weeks in the past.
Based on Malik Zahid, Secretary Common of the Poultry Affiliation and Wholesale Sellers Organisation, the value surge is attributed to chilly climate delaying the expansion of chicks, leading to excessive demand however low provide.