Marriage ceremony prices surge underneath social media affect



Representational image of a wedding hall. — Facebook/File
Representational picture of a marriage corridor. — Fb/File

ISLAMABAD: With the rising affect of social and digital media, wedding ceremony traditions within the nation have undergone a major transformation.

As soon as a easy celebration, weddings have now developed into lavish, week-long extravaganzas, that includes a number of occasions and indulgent spending. The growing affect of social media has performed a serious position in reshaping wedding ceremony tradition, introducing new developments that emphasise grandeur and opulence.

Elaborate traditions akin to “Bride-to-Be” events, Mehndi nights, and Dholki celebrations have gained recognition, largely impressed by TV dramas and the extravagant life of showbiz personalities showcased on social media.

These occasions, usually characterised by lavish meals, decorations, and leisure, have develop into an integral a part of Pakistani wedding ceremony tradition.

Based on wedding ceremony planners and business specialists, the common price of a marriage in Pakistan has skyrocketed, with some households spending upwards of Rs 5 million on a single occasion.

Imtiaz Niazi, a marriage planner, mentioned the marriage business in Pakistan has develop into a multi-billion-rupee market as households willingly spend exorbitant quantities of cash to make their wedding ceremony celebrations unforgettable not only for members of the family however for getting recognition and likes in social media apps like Fb, Instagram and TikTok.

Nonetheless, not everyone seems to be happy with the shift in the direction of extra.

Nonetheless, many households really feel that emphasis on materialism and extravagance has overshadowed the true that means of marriage.

“The main focus must be on the union of two folks, not on how a lot cash we will spend on decorations and meals,” he mentioned.

Marriage Bureau head Mrs Khan mentioned these extreme traditions have led to pointless bills, with some households spending thousands and thousands on a single occasion, including that this has created a tradition of competitors, the place households really feel pressured to outdo each other when it comes to extravagance and opulence.

She mentioned the emphasis on elaborate occasions, akin to “Bride-to-Be” events, Mehndi nights, and Dholki celebrations has shifted the main focus away from the true essence of marriage.

She mentioned, “It’s time for us to reassess our priorities and return to the simplicity and class of our conventional wedding ceremony celebrations.”