Meta is introducing a new AI feature into WhatsApp called “Imagine Me,” which enables users to generate imaginative variations of their profile pictures using text prompts. Users can upload selfies and specify settings like “Imagine me…” followed by desired environments such as forests or outer space, as seen in a leaked screenshot shared by Android Authority.
This feature resembles Snapchat’s “Dreams” tool, allowing users to create AI-enhanced versions of themselves and place their faces in different scenarios. While “Imagine Me” aims to provide creative options for WhatsApp’s large user base, it is not considered groundbreaking. Meta has been integrating AI technologies across its platforms, including Facebook, Instagram, Messenger, and WhatsApp.
Meta’s exploration of AI features, such as creating AI avatars, demonstrates its ambition to lead in AI development. However, the effectiveness of these features in enhancing user engagement beyond novelty remains uncertain. Despite their potential for fun and creativity, Meta continues to seek more substantial applications for AI amidst its significant investment in AI research and development.